Although I do not find gore-filled depictions of zombie apocalypses
particularly scary, the idea of turning into just another member of a
zombie horde is unsettling. Being human involves being an individual
and having some sort of agency over our own decisions. A zombie, on
the other hand, merely obeys its base instinctual drive to consume
and spread. Even a small scratch from an infected host could lead to
your undying allegiance to the undead horde, and the odds of
surviving a zombie apocalypse decrease as the size of plague grows.
The only hope you have left is for time to take its toll on the
rotting carcasses and decay their flesh from the bone.
| http://i.imgur.com/ms6iWay.jpg |
The tragic reality of living in a zombie infested world is that you
must become like the zombies themselves in order to survive. In The
Walking Dead, the lead
protagonist, Rick, learns this through his struggle to keep his
family and himself alive. Rick learns the dangers of interacting with
both the living and the un-living, rationalizing his problematic
decisions with the axiom, “you kill, you die”. As Rick begins to
fully comprehend the state of his world, his view changes to “you
kill, you live”. Rick is becoming a zombie himself, not through
infection, but by aligning his core motives with that of the undead.
His zombification will be complete when he begins to believe ‘you
live to kill’. At that point, there is no turning back.
| http://media.caglecartoons.com/media/cartoons/136/2016/07/11/181927_600.jpg |
The parallels between zombie plagues and modern consumer culture are
what I find truly terrifying. Commercial and ads are now constantly
hiding away in our pockets. Aside from phones turning people into
real world equivalents of zombies (ex. Pokemon Go zombie outbreak of
2016), phones provide a way of reinforcing mob behavior. Technology has allowed us to condense everything into a
small package to be easily consumed through social media, and this ease of
consumption is what makes social media addictive. Social media
is built around virulent behavior through its use of likes, shares
and retweets. A good example of virulent mob behavior produced by
social media are ‘challenge videos’. This viral sensation causes
the host to upload a video of themselves preforming a ‘challenge’,
ranging from pouring ice water on their head to eating spoon-fulls of
cinnamon for no apparent reason other than being part of the
collective. The social media zombie functions similarly to the fiction zombie, obeying its base instinctual drive to consume and spread, but, in this case, consume and spread kitten videos, 'dank memes', and BuzzFeed articles.
| http://www.zerotoalpha.com/wp-content/uploads/2016/09/social_media_zombies.jpg |
I believe our own society is
reaching a point of no return, where
our social media zombification will be complete.
We are transitioning from ‘you consume, you live’ to ‘you live
to consume’. Living
without participating
in
social media is becoming more difficult. In order to survive in
modern society, one must become a social media zombie. So share those hashtags, click on some ads, enjoy those ‘dank memes’, and join the
rest of horde.





